Angling publication Angler’s Mail is boasting a 7% increase in its weekly sales (ABC), impressive figures in a climate which has seen the majority of magazine sales fall, some badly.
Editor Tim Knight said: “Our weekly year-on-year sales grew by 7%*, confirmed for all to see in the independently audited figures, the ABCs, which are the industry’s accepted proof.
‘Generally consumer and specialist magazines had an increasingly tough year in 2008, so we are one of the few shining lights. And at IPC Media, which has over 80 print titles across all markets, our PLUS 7% is the best by any weekly magazine.
‘We grew our brand substantially, largely through selling more magazines, but advertising interest has remained strong and space for 2009 issues is now selling fast. We are now able to continue to reinvest in the best angling magazine in the market.
‘We’re confident the amazing value we offer for coarse anglers, and our team’s professionalism, will again help the Mail outperform many other players.’