Carp fishing legend Jon McAllister has joined the Atomic team.
An Atomic spokesman said: “It goes without saying that we are very happy to have Jon on board.
He is far more than a promotional tool to us, as with all our team Jon is a consultant in the truest sense.
Jon’s style of fishing is the perfect match for Atomic and it is this quality of angler that enables us to stay ahead of the competition and keep innovating.”