Carp brand Nash Tackle is launching a new brand aimed at the modern pleasure angler at the Tackle & Guns show next week.
Going under the Peg One name, the range will include an innovative chair system, luggage, shelters and fish-care products.
Peg One brand manager Paul Garner said: “Tackle & Guns is the logical place for us debut such an important new development in the Nash stable.
“The reaction so far during our final development phase has been nothing short of outstanding. There is no doubt in my mind that this is going to be the most talked-about new brand in 2011.”