Fishing tackle brand Shimano and Rapala have signed a sponsorship deal with the World Predator Classic.

Gerard Bakkenes, Senior Marketing Manager of Shimano Europe Fishing explained: “We know what sort of event Ross Honey, the tournament founder, can deliver and we are delighted to sign up as an Event Partner. Lure fishing is one of the biggest angling categories in the world, so we see the WPC as an excellent platform on which to base some of our marketing activities.

“It isn’t just about the event itself, but the future along with the ongoing, day to day marketing exposure that it provides the brand. The culture of the event blends in with our company philosophies.”

Tournament founder Ross Honey added: “We are absolutely delighted to begin working with the biggest names in world predator fishing. They share the vision and, more importantly, understand the benefits of a long-term sponsor relationship.”

From 2015 we will be rolling out the global events creating even more opportunities for local qualifying event sponsorship.”

The inaugural event taking place from June 20th-22nd near Rotterdam in Holland.