UK-based Derek Ritchie has joined Svendsen Sports as a consultant. ‘The Don’, as he is known, will primarily be working on the company’s Pro Logic brand.

The high-profile angler has carved a huge following in the UK and his approachable and friendly manner make him the ideal candidate to spearhead the Pro Logic brand throughout Europe.

Svendsen Sport general manager, David McNamara, said: “We are delighted about securing the services of our new carp fishing consultant Derek Ritchie.”

Derek said: “Obviously I am over the moon about my new role.

“I will be advising technically on the Pro Logic range of rods and reels, as well as promoting Svendsen Sport fishing tackle in general.

“My new position will allow me to spend more time on the bank in pursuit of bigger fish. It is fair to say that I cannot wait to get stuck in.”

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