Top Midlands based fishing tackle company Preston Innovations has been sold to Zebco, an American based firm that owns many big brands in the angling market, for an undisclosed fee.

The company founded by Dave Preston built a strong presence in the match fishing scene before expanding into the specialist and carp markets in both tackle and bait.

It is now a leading player in Europe as well as in the UK.

Jeff Pontius, President of Zebco Brand’s worldwide business said: “We have been looking to expand in Europe, and in particular have been looking for a premier player in the match and carp segments. We see enough size and diversity in the European market place to allow Preston Innovations and Zebco Europe to both continue growing. The team at Preston Innovations has a lot of passion for building their brands and we will be there to support that growth.”